Costovation

Innovation That Gives Your Customers Exactly What They Want--And Nothing More

 Costovation

Authors: Stephen Wunker, Jennifer Luo Law
Pub Date: August 2018
Print Edition: $24.00
Print ISBN: 9780814439753
Page Count: 208
Format: Hardback
e-Book ISBN: 9780814439760

Buy the book:

Buy the book thru Barnes and Noble. Buy the book thru AMAZON. Buy the book thru indiebound. Buy the eBook.
See other vendors.


Overview

Wow your customers . . . with “less.”

Cut costs—it’s a common corporate refrain. But if you constantly slash expenditures, what happens to innovation? How can you stay competitive and satisfy customers?

Costovation solves the dilemma of how to spend less and innovate more. The book’s revolutionary approach broadens the definition of innovation beyond products to the business model itself. With costovation, you let go of assumptions, take a fresh look at the market, and relentlessly focus on what customers really want.

Consider Planet Fitness—it grew to 7.3 million members by concentrating on casual exercisers. Those folks don’t care about frills. They want easy, low-cost access to good equipment. Although it’s inexpensive to run, Planet Fitness ranks highest in gym satisfaction. Gourmet grocer, Picard, sells only frozen food. With less perishable inventory, they compress costs while delighting a discerning but busy clientele.

Packed with examples and interactive exercises, the book explores cost innovation strategies that work for big and small companies alike. From open innovation and cost-sharing to simplifying products and turning waste into new offerings—readers learn how rivals are carving out niches, protecting positions, and dominating industries.

Innovation and cost-cutting are not opposites. Combined, they expose untapped opportunities to outsmart and underspend competitors.

About the Authors

STEPHEN WUNKER is managing director of New Markets Advisors and author of Jobs to Be Done. JENNIFER LAW is associate principal at New Markets Advisors and a former Fulbright Fellow.

Search the full text of this book

Share

Order Now!

For single copy purchases of any AMACOM title, you can connect directly to the online retailer of your choice, from the list below, to buy the title you have selected. Most of our links will take you directly to that title on the site, making your shopping experience easier. You can also visit your local retailer, and if the book is not on their shelves they can special order it for you.

Retailers: Please contact us to change or add a listing.

Buying in Bulk?

We have very competitive discounts starting at 5 copies, as well as personal service, for bulk orders. Simply contact our Special Sales Department. Call 800-250-5308 or 212-903-8420 and ask for Special Sales. You can also email: SpecSlsWeb@amanet.org